You only have to ensure that the spelling of the word or words remains the same. You can vary the design aspects of the word without worrying about losing trademark protection. A word mark, therefore, ensures broader protection as the words are protected irrespective of style. This means that a word mark can be represented in any manner. As already stated above, a word mark protects only the words or letters. Pros of registering a mark as a word mark:įlexibility is the most important advantage of registering a mark as a word mark. If you’re going to register just the Logo without the brand name, you can do that if you want to register FEATHER WIN as a logo mark without the brand name on it. So, while registering a design mark, you can choose whether you want to incorporate the brand name in the Logo or not. Here, it is also essential to understand that the Logo is the design that is described above, and the brand name is FEATHER WIN. If this Logo is registered, you must use the same Logo with the same violet and red color combinations whenever you are depicting the Logo. If FEATHER WIN was represented like this: You cannot choose different colors from what you registered as a trademark. If you represent the Logo in color, then you will have to use the same colors throughout. You can choose to represent the design with color or in black and white. What is a logo mark?Ī logo mark (device mark) is a graphic design or image which may or may not have wordings. As long as the spelling remains the same, once registered, I can choose to represent the word mark however I want. Nothing matters, be it the font size, the style, all caps, or not. If I choose to register it as a word mark, then only the words FEATHER WIN will be registered. Let’s say I want to register the words FEATHER WIN. Let’s take an example to understand this well. You seek protection for the words or letters. The words or letters are registered irrespective of their manner of representation. No attention is paid to the style in which the letters or words are represented, design, font size, or any other graphic feature of the words or letters. This means that only the combination of words or letters is registered. What is a word mark?Ī word mark is where you only seek to register the words or letters. When filing a trademark application, the most common dilemma is choosing a word mark or a logo trademark. There are two common kinds of trademarks: wordmarks and logo marks (device marks). Given the importance of a trademark in any business, you must be very careful when choosing your trademark. As such, it helps in building the goodwill of a business. It helps people recognize the source of the products or services they use. Difference between wordmark and logo markĪ trademark is a vital tool in protecting the identity of a business.
0 kommentar(er)
